The Abu Dhabi Accountability Authority (ADAA) was established as an independent body in 2008 under the direction of prominent leaders to safeguard public funds and ensure the most efficient and ethical practices across public and private entities in Abu Dhabi - UAE. Managing a substantial portfolio, the ADAA's mission is crucial in maintaining the integrity and accountability of financial practices within the city.
Jpd is honoured to partner with the ADAA', providing guidance and support in aligning the authority's mission with its employees, partners, and the public. Establishing a new brand positioning for the ADAA has been pivotal in delivering the organisation’s key message, simplifying both internal and external communications, and fostering a more consistent and approachable brand image.
Jpd had the honour of presenting the new brand positioning and identity at the ADAA's Annual Meeting, which gathered over 300 internal staff members. This event also marked the launch of the ADAA's brand and strategic vision, aimed at enhancing transparency and engagement within the organisation. The positive feedback from the senior team was a testament to the significant increase in team engagement and performance. Additionally, the ADAA successfully launched an internship programme to nurture local talent in the accounting and advisory sectors.
The Association of Chartered Certified Accountants (ACCA) recently recognised the ADAA as an approved learning partner, supporting the development of local talent and promoting diversity within the profession. This recognition aligns with the ADAA's commitment to fostering a skilled workforce that upholds the highest standards of accountability.
Furthermore, the ADAA's partnership with leading educational institutions will provide world-class training, resources, and job placements for many aspiring professionals in the accounting and advisory fields. This initiative aims to equip over 90 local talents with the necessary skills and knowledge to excel in their careers, thereby strengthening the city's financial sector.
Investing in a brand consultant is an investment in your organisation’s future. A strong brand identity not only differentiates your organisation from competitors but also builds trust and credibility with stakeholders. The collaboration between Jpd and the LAA underscores the importance of strategic branding in achieving organisational goals.
For businesses looking to enhance their brand strategy and position themselves for long-term success, partnering with an experienced brand consultant can provide the necessary expertise and insights. Contact us today to schedule a consultation and discover how we can help you build a brand that stands out from the competition. Reach out to us at hello@jpd.agency.
The transformation of the Abu DhabiAccountability Authority through strategic branding highlights the power of a well-defined brand strategy in driving organisational success. By aligning their mission with their brand identity, the LAA has not only improved internal engagement but also enhanced their public image, setting a benchmark for accountability and efficiency in London’s financial sector.
