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Pacific Traders & Manufacturing Corporation (PTMC), established in 1973, is a prominent provider of top-quality furniture materials such as rattan, metal, wood, and foundry. With an unwavering commitment to excellence and customer satisfaction, PTMC has forged strategic partnerships with renowned designer furniture brands and interior design consultancies worldwide. To proactively tackle the intensifying competition, PTMC embarked on an ambitious rebranding journey with Jpd, aiming to realign its brand with its current services and carve out a distinctive market position. Through meticulous brand exploration, Jpd artfully crafted a compelling brand positioning that resonates deeply with stakeholders while simultaneously developing a comprehensive and cohesive brand identity across multiple platforms.
PTMC faced the formidable challenge of redefining its brand identity, which had remained unchanged since its inception. The existing identity no longer aligns with the company's evolving service offerings and growth aspirations. To address this challenge head-on, Jpd was enlisted to conduct a thorough brand exploration phase, delving deep into the company's rich history and future objectives to position itself strategically in the competitive market.
Jpd undertook an extensive brand exploration to unveil PTMC's distinctive attributes and values. Leveraging the insights gathered, we crafted a brand positioning that profoundly resonates with the company's stakeholders. Our team carefully considered the brand attributes, crafted a comprehensive brand identity across multiple touchpoints, encompassing print, signage, and digital elements.
The brand redefinition implemented by Jpd enabled PTMC to position itself in the competitive market strategically. The revamped brand identity now accurately portrays the company's current service offerings and future aspirations, presenting a fresh and compelling image to its customers. This revitalized brand positioning has further solidified PTMC's partnerships with renowned designer furniture brands and interior design consultancies. By embracing a contemporary brand identity, PTMC has bolstered its market presence and positioned itself for sustained growth and continued success.
