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Trans Asia Group, a prominent provider of Pipeline, Process, and Industrial Services in the Energy sector, forged a strategic partnership with Jpd for a transformative rebranding initiative. The objective was to elevate their brand positioning and pave the way for international expansion. Through a meticulous revitalization process that preserved their strong brand recall, Trans Asia reinforced their dependability, commitment, and adaptability. Jpd's systematic approach, characterized by strategic immersion, culminated in the brand narrative of "Beyond Delivery." The revamped brand system embodied dynamic momentum, expedient delivery, seamless collaboration, and a proactive ethos. Moreover, a comprehensive brand manual was meticulously crafted to establish visual guidelines. At the same time, a cutting-edge digital presence with an intuitive UI design bolstered audience engagement and fostered unwavering customer trust.
Trans Asia had operated without an established brand positioning for years, resulting in multiple inconsistent associations and stakeholder confusion. The challenge was modernising and aligning the brand while retaining its strong recall and reflecting the team's reliability, commitment, and flexibility.
Jpd's step-by-step strategic approach involved identifying the company's spirit, future ambitions, and critical areas for improvement through strategic immersion and discovery exercises. The proposed brand story of "Beyond Delivery" was established, and the creative team created a modern and simple logotype while retaining the familiarity of the old brand identity. The new brand system reflected dynamic movement, swift delivery, collaboration, and a proactive approach.
The process also involved creating a brand manual that established an effective visual language and guidelines for all stakeholders. An entirely new digital presence was created, with an intuitive user interface (UI) design, which helped to increase audience engagement and build trust among their customers.
The new brand strategy has enabled Trans Asia to become a leading provider of solutions for the energy sector in the United Arab Emirates, Saudi Arabia, Singapore, and beyond. The company is now recognised as an innovative provider of pipeline, process, and industrial services with a strong commitment to delivering value.
The rebranding exercise successfully transformed Trans Asia’s brand image and positioned the company for international growth. It also increased customer engagement, reinforced business trust, and improved customer loyalty.
“Fortunately, timely investment into the brand transformation has set the brand onto a strong path, despite the unprecedented events of 2020 and its ongoing effects on the market. We feel incredibly competitive, with a positive outlook on the future”
Sachin Sanghai
CEO of TransAsia Group
Transform Awards MEA
Gold Award Winner
Best Visual Identity for Engineering & Manufacturing Sector
