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The Ultratravel Collection, a prestigious loyalty program managed by the Global Hotel Alliance (GHA), caters to discerning travellers seeking luxury. With an extensive portfolio of exquisite hotels and resorts across 300 global destinations, membership offers bespoke experiences, exceptional service, and exclusive privileges. Embrace a world of tailored indulgence where innovation and strategic hospitality converge.The Ultratravel Collection enlisted Jpd to spearhead the rebranding of their program to reflect their unwavering dedication to delivering exceptional service and unparalleled experiences to their esteemed members. Our seasoned experts collaborated closely with them, crafting a brand identity that highlights their commitment to luxury while encapsulating the distinctive essence that sets Ultratravel Collection apart in the industry.
The Ultratravel Collection team aimed to establish a cohesive visual identity for their esteemed brand on a global scale. Recognising the significance of brand guidelines, they sought to ensure consistent usage of their logo across various platforms, fostering fruitful partnerships and endorsement opportunities worldwide. As a member of the largest hotel brand alliance, they sought Jpd's expertise to execute a comprehensive rebranding of the Ultratravel Collection. Our collaboration focused on developing a strategic brand identity, tone of voice, and naming guidelines for their loyalty program, setting them apart from competitors while staying true to GHA's core brand values. Our accomplished team has successfully executed impactful brand campaigns across European and North American markets.
Jpd performed in-depth research to identify opportunities to differentiate the brand within a saturated luxury hospitality market. Inspired by LocalExperiences, our creative team rolled out a complete look and feel for the Ultratravel Collection brand. With slight adjustments to the existing logo, Jpd developed a comprehensive brand guideline document, mindful of the extensive requirements a global brand may face.
The newly crafted brand identity for the Ultratravel Collection, developed by Jpd, has resonated remarkably with its target audience - affluent travellers seeking unparalleled, luxurious experiences. Our guidelines ensure consistent brand usage across all touchpoints, including collaterals and campaign materials. Embracing this fresh identity has empowered the Ultratravel Collection to stand out in a highly competitive market, propelling them towards their ambition of becoming a renowned name in the luxury travel sector. This successful rebranding venture is a testament to our profound expertise and unwavering commitment to excellence in hospitality branding.
