Abu Dhabi Accountability Authority (ADAA) was established as an independent body in 2008 under the authority of His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces. The key responsibility of the company is to safeguard public funds and ensure most efficient and ethical practices in the Emirate of Abu Dhabi across public and private entities, managing portfolio worth over $1 trillion.
Jpd is honoured for partnership with ADAA to help in guidance and support on bringing company’s mission closer to its employees, partners and public.
Establishing a new brand positioning for ADAA has helped company to deliver brand key message across all employees, simplifying internal and external communication, helping to bring consistency and more friendly approach.
Jpd had an honour to successfully present new brand positioning and brand identity at ADAA’s Annual Meeting 2019 and ADAA’s Brand launch & Strategic Vision Presentation, gathering over 300 internal staff. With a positive feedback, ADAA’s senior team has noticed a dramatic increase in team’s engagement and performance, as well as run a successful internship trainee program across Emirati talents.
ACCA (the Association of Chartered Certified Accountants) has recently recognised Abu Dhabi Accountability Authority (ADAA) as an approved learning partner in support of their drive to further develop local talent and drive the Emiratisation agenda. As well as recent partnership with ADGMA, which will bring together world-class training, resources and job placements for more than 90 Emiratis in the accounting and advisory sector.
Investing in a brand consultant is an investment in your business’s future. Contact us today to schedule a consultation and see how we can help you build a brand that stands out from the competition, please reach out to hello@jpd.agency
