Looking for a Brand Consultant? Here's what you need to know

As a branding agency, we understand that building a successful brand is complex and time-consuming. Defining your visual identity, tone of voice, brand guidelines, brand strategies, and brand values are just a few of the important decisions you must make. It can be overwhelming, so investing in a brand consultant is a smart move for any business.

Our brand strategy consulting agency has a team of experts who can guide you through the branding process and help you create a brand strategy that will set you up for success. In this article, we’ll explain what a brand consultant is, what are brand consultancy services, and how they can benefit your business and brand.

What is Brand Consulting?

A brand consultant is a strategic professional who can help you build or optimize your brand strategy. They work with you to define, enhance, and grow your brand reputation over time. Brand consultants provide fresh and impartial perspectives that can help you eliminate common branding problems and inconsistencies. They’re experts at developing strategic initiatives for growth and can work solo or alongside your existing marketing and creative teams.

What are our Brand Consultant services?

The primary responsibility of a brand consultant is to provide guidance backed by detailed research and clear brand strategy. They use data, insights, and market information to advise business leaders on the right steps to take with their brands. The specific tasks they undertake depend on the goals and expectations of your business. Some of the most common tasks include:

Brand positioning

• Brand Research: Brand consultants spend a lot of time on research. They can assess your target audience, help you define a target market, and perform SWOT analyses of your competitors.
• Brand Strategy: Brand Strategy Consulting can help you create a comprehensive brand strategy with a unified message and clear goals. They can also develop effective tactics to reach target markets and achieve desired outcomes.
• Brand Architecture: Brand consulting will ensure your brand architecture is well-defined and that all products, services, and campaigns align with the brand strategies developed.
• Business Strategy: A Brand consultant can offer strategic advice on how you should position your company in the market. They’ll help you create a strategy for success that incorporates sales, marketing, operations, and customer service.
• Brand Tone of Voice: An experienced brand consultant can assist with developing your company’s brand tone of voice and key messaging. They can look at your industry's existing marketing campaigns and advise how to adjust your messaging to reach your audience.
• Brand Development:  A consultant can help you develop and evolve your brand. They’ll work with you on processes to measure performance, track progress, and identify growth opportunities.
• Employee Branding: A brand consultant can help you develop your employee branding. They can create a comprehensive plan for engaging, motivating, and empowering employees while aligning them with the company’s mission and values.

Brand expression

• Brand Identity: A brand consultant can help you create a comprehensive visual brand identity that drives engagement and resonates with your target audience to build brand loyalty. They can also advise on the best channels to use for maximum impact.
• Marketing Plans: A brand consultant can create plans to ensure your messaging is consistent across all channels. They’ll also work with you on promotional campaigns and digital advertising initiatives.

Brand management

• Brand Guidelines: A brand consultant will create a manual outlining your core values, mission statement, brand strategy, brand tone of voice, visual brand identity, and any additional guidelines needed to help with brand management.
• Employee Engagement:  A brand consultant will work with you on internal initiatives to ensure your employees are properly engaged and that the company’s core values are reflected in how they represent your brand.

Brand engagement

• Build brand experiences:  A brand consultant can help you create experiences your audience will remember. This includes creating a website, developing digital content, and creating an overall customer experience strategy.
• Brand Campaigns:  A brand consultant can help you create creative campaigns to engage your audience and build an emotional connection.

Why is brand consultancy important?

Brand consultancy is important because it helps businesses create a strong brand identity that resonates with their target market. Effective brand consultants have deep knowledge of the industry, competitors, and customer behaviour that can help businesses create a unique and memorable image for their brand. Ultimately, this can lead to increased trust in your business and higher customer engagement rates.

Signs you need brand strategy

If you’re wondering whether you need a branding consultant, here are some clear signs you might benefit from a bit of assistance:

• You’re struggling to send the right message to your target audience.
• Your brand identity seems outdated, or you’re trying to reach a new audience.
• You’ve recently made some significant changes to your company.
• You’re not achieving the right conversions, or growth is stagnant.
• You’re introducing a new product line and want it to have the right impact.
• You don’t know how to differentiate yourself from the competition.
• You want to create an established brand that resonates with customers.

Why choose our branding agency?

Our team of experienced brand consultants can assist you in building a strong brand that will connect with your target audience. We acknowledge that each business is unique, and thus we customize our services to meet your specific requirements. Our branding experts possess the necessary skills and knowledge to yield positive outcomes, whether you require assistance with brand strategy, design, or messaging.  We take the time to understand your business and its objectives, allowing us to create a tailored plan that combines creative solutions with market insights.

Investing in a brand consultant is an investment in your business’s future. Contact us today to schedule a consultation and see how we can help you build a brand that stands out from the competition; please reach out to hello@jpd.agency