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The DusitD2 Hotel Kenz Dubai engaged Jpd to deliver comprehensive brand development services for a new restaurant featuring fine casual dining. The objective was to establish a robust brand identity and drive growth in the fiercely competitive food and beverage industry. Our team collaborated closely with the client, employing strategic thinking, innovative naming, and creative expression to craft a distinctive brand for Ostro. This strategic brand strategy and identity position Ostro as the ultimate choice for Mediterranean cuisine.
Al Mayar Investments, a prominent holding company in the Food and Beverage industry, engaged Jpd with a distinctive challenge. Their objective was to establish a novel franchise steakhouse dining brand while simultaneously rebranding and changing the signage of their existing brand. The key goals were to maintain their current loyal customer base, attract new customers, and expand their market presence. Jpd was entrusted with the development of a comprehensive brand strategy and identity that would position the new brand, Berkan Steakhouse, as the foremost destination for premium steaks and Turkish cuisine.
Our team proposed the brand story "Urban Escape" to convey the concept of an oasis amidst the urban neighbourhood of Barsha Heights. We then explored various name options for the restaurant based on this brand positioning, drawing inspiration from Mediterranean languages and terminology.
After careful consideration, we decided on our restaurant's name, "Ostro". This name is inspired by the warm southerly winds that gracefully sweep across the Mediterranean Sea, creating an atmosphere that allows diners to escape the hustle and bustle of city life. Our creative team designed a brandmark alluding to footprints in the sand to complement the name, symbolizing the fleeting yet memorable experience. The circular shape in the brandmark represents the path leading to the Mediterranean oasis.
We developed a meticulous Look and Feel system to establish a cohesive and captivating brand experience, creating a clean and streamlined environment infused with delightful surprises. This approach incorporated light tones across touchpoints while seamlessly incorporating the brand identity. As a result, our brand has left a lasting impression on the target audience, positioning itself as a leading dining destination in the highly competitive food and beverage industry.
Jpd accomplished the desired objectives for Ostro, employing a strategic and innovative approach to express the brand story. This enabled Ostro to distinguish itself in the competitive market of Mediterranean cuisine, captivating customers as an enticing destination. Our comprehensive branding services encompassed strategic planning, naming, creating a distinctive identity, and developing collateral, signage, and digital experience solutions. These empowered our clients with the tools to maximize growth in this fiercely competitive industry. In conclusion, Jpd created a thriving restaurant brand for Ostro that stands out amidst the crowded landscape of the modern restaurant industry.
Ostro garnered immediate interest from local media, bloggers, and influencers. Esteemed publications such as WhatsOn and TimeOut praised the restaurant for its seamless embodiment of the Mediterranean ambience. Ostro consistently received top ratings from satisfied visitors in online reviews, and it was recognized as a nominee for the prestigious WhatsOn award for the best dining experience.
Transform Awards MEA
Silver Award Winner
Best Visual Identity from Food & Beverage Sector
